Our Work

Santos Tour Down Under

The Santos Tour Down Under is the largest cycling race in the southern hemisphere.

The 11-day festival of cycling is held in Adelaide, South Australia, and is the opening event of the UCI World Tour. The event features all 19 men’s UCI World Tour Teams and 15 Women’s UCI ProSeries teams.

Since 2018, ForMile Events has been responsible for the Traffic Logistics for this event ensuring the road conditions and race routes maintain clear passage for the riders and race convoy. Working closely with the South Australian Police, Department of Planning, Transport and Infrastructure and also Host Councils, the race routes are meticulously managed to ensure safety of riders and spectators as well as ensuring the best possible outcome for the race. Each year the Santos Tour Down Under covers some 1100+ kilometres of road closures.

Illuminate Adelaide

Every winter, for two weeks and three weekends, Illuminate Adelaide will light up the city’s streets, laneways and architecture with a program of free and ticketed events by local, national and international artists and companies.

ForMile Events took roles in managing a number of event logistics including traffic management that enabled attendees to walk along Rundle Street that is normally a busting arterial road on a Friday and Saturday night, installing and tending to 23 open fire pits in some of Adelaide’s busiest streets in the central business district and assisting installation of the various projection towers.

Royal Adelaide Show

The Royal Adelaide Show is an annual agricultural show run by the Royal Agricultural and Horticultural Society of South Australia. First held in 1844, the Royal Adelaide Show is arguably the longest running event in South Australia.

Core to the show are the competitive entries, such as livestock, pets, arts, food, beverages, and displays of skill. In addition, the show features entertainment, exhibitors, sideshows, rides, and showbags. It is attended by up to half a million people every year, making it the state’s biggest event.

Since 2012 ForMile Events has managed the afternoon and evening entrainment on the Main Arena. While the entertainment program varies from year to year, crowd favourites include Car Soccer, Monster Trucks, Rocket Man, V8 Ute Exhibitions, Precision Driving Teams, Stunt Motorbike Riders and the nightly fireworks display.

In 2022, ForMile Events was additionally engaged to manage the traffic management for the event which is one of the largest attended events in South Australia reusing multiple teams working over a daily 16 hour period for 9 consecutive days.

Semaphore NYE

ForMile Events managed the Semaphore NYE Event for the City of Port Adelaide Enfield Council in 2023 which included Fireworks, Light Show, 2 stages of entertainment and 50,000 attendees to create a wonderful end of year celebration at this beachside destination.

SA Wooden Boat Festival

South Australia’s Wooden Boat Festival in 2023 was held at a new venue of the Coorong Quays on Hindmarsh Island. ForMile Events was engaged to manage the project after a hiatus of 4 years and at a brand new venue.

With over 120 wooden boats participating and more then 12,000 people attending over 2 days to create a 1.6 million dollar economic impact to the Fleuerieu region it was an enormous success for the host Alexandrina Council and the region.

Festival Plaza (Adelaide Festival Centre)

ForMile Events has provided support for the Adelaide Festival Centre to act as event managers and event logistics providers for a number of events centred around the newly developed Festival Plaza.

This has included OzAsia, Adelaide Cabaret Festival, Dream Big Festival and PLazapalooza.

Ebenezer Night Markets

The Ebenezer Night Markets are held over 10 nights during the summer months in Ebenezer Place, one of Adelaide’s most charming and unique laneways which connects with the iconic east end of Rundle Street.

With the aid of outdoor lighting, casual dining areas and smooth tunes, the Ebenezer Night Markets illuminate the natural beauty of the street and provide an opportunity for some of Adelaide’s most creative artisans and foodies to create an outdoor shopping experience to remember.

The team at ForMile Events have managed these markets since 2014 and have undertaken extensive stakeholder consultation and marketing along with detailed operational planning to build the markets in to a key destination in the East End of Adelaide.

Winter Weekends

Winter Weekends which originally began with Winter in the East End is an activation hosted by the City of Adelaide and Maras Group throughout the months of July and August. The event aims to bring vibrancy and activity to four of Adelaide’s streets and laneways (Vardon Avenue, Ebenezer Place, Stag Lane, Hutt Street, Melbourne Street etc). Each weekend the laneways are filled with live music, open fire pits, hot chocolate and mulled wine.

ForMile Events was tasked with providing operational and logistical support to the event by placing11 open fire pits throughout the central business district. This activation required careful planning and security provisions to ensure public and asset safety while lighting open fires in publicly accessible locations. Furthermore, ForMile Events transported more than a tonne of firewood each night to ensure the fire pits remained ‘stoked’ for the event participants to enjoy.

Adelaide Marathon Festival

ForMile Events has for the last three years assisted the SA Road Runners Club (SARRC) conduct the traffic management and logistic aspects of their key events including their flagship and oldest running event, the Adelaide Marathon Festival, where a 21 kilometre loop is created in the middle of the Adelaide Central Business District.

ForMile Events has also managed traffic logistics for other running events including the Barossa Marathon, McLaren Vale Half Marathon, Murray Bridge Marathon, Australian National Cross Country Championships, the Green Belt Challenge, Fitzys Five and the Yurrebilla Ultra Marathon

Music Festivals

ForMile Events has provided event logistics support to a number of the largest music festivals in South Australia including event crew, traffic management, stage management and site management.

Some of the event include Harvest Rock Festival, Festival X, Spin Off Festival,Heaps Good Festival, St Jeromes Laneway Festival, Wine Machine and Handpicked Festival.

Street Parties

ForMile Events has extensive experience in conducting street parties with the ability to provide almost all of the requirements including traffic management, entertainment, staging, audio visual, bars, lighting and furniture.

Accordingly we have been engaged to facilitate many street parties including in some of Adelaides’ premier streets including Rundle Street, Gouger Street and Waymouth Street. We also have experience in conducting more intimate laneway parties and have assisted many bars and cafes into turning their streets into a memorable destination.

Winterpalooza East End Street Party

The Winterpalooza East End Street Party was an event conducted by the South Australian Tourism Commission that celebrated Adelaide being named one of the most liveable cities in the world in 2021.

ForMile Events was contracted to manage the event which included a series of street parties and activations in the laneways leading from Rundle Street. This required building a large performance area in the middle of a busy street scene, creating new licensed spaces whilst incorporating the existing business in the middle of medium COVID restrictions whilst presenting headline acts such as Baker Boy and Hans.

Murray Bridge Fringe

The Murray Bridge Fringe is a event that showcases some of the best acts of the Adelaide Fringe Festival in the regional city of Murray Bridge by showcasing the arts venue of the town and also providing opportunities or local and emerging talent in the region.

With over 20 performances including a free street theatre showcase and street party in the town centre this arts event has significantly increased the vibrancy of the town and given an important platform for local artists.

This event was an initiative of one of the Directors whilst working for the Rural City of Murray Bridge and is now managed by ForMile Events with co-operation from venues including the Murray Bridge Performing Arts and Function Centre, the Murray Bridge Regional Gallery, the Station,Bridgeport Hotel, Murray Bridge Hotel and the Murray Bridge Library.

Adelaide’s Maker Markets

ForMile Events was contracted by the City of Adelaide to conduct two seperate events known as ‘Adelaide’s Maker Markets’ as part of the Christmas in the City program. This involved creating two seperate events in different city locations and both attracted thousands to contribute to Adelaide being a key destination during the Christmas period. Each event had over 70 stall holders and included live entertainment, ,roving performers plus a large range of food and beverage options.

East End Unleashed

East End Unleashed is an activation hosted by the City of Adelaide which expands the outdoor dining of restaurants, cafés and pubs in Rundle Street, Ebenezer Place, Vardon Avenue and East Terrace during the Adelaide Fringe Festival.

Held over 19 nights throughout February and March, East End Unleashed transforms the city streets into a bustling street party with more than 100,000 event-goers enjoying the atmosphere each weekend.

The event expands some of the precincts premium eateries and whilst including busking circles and roving entertainment to link with the nearby festival hubs such as Gluttony and The Garden of Unearthly Delights.

ForMile Events works with the City of Adelaide to provide logistical support for the event which includes, consultation and liaison with traders, furniture transport and logistics, onsite branding, provision of event crew, oversight of road closures and implementation hostile vehicle mitigation to ensure patron safety.